“Stopping advertising to save money is like stopping your watch to save time.” – Henry FordCONSISTENCY
1. DO be authentic
2. DO revisit your creative often
3. DO look closely at segmentation to inform new strategies and messaging
4. DO assess the media channels where your customers are spending their time
5. DO choose the premium options — which have more credibility with consumers
6. DON’T assume your audience is consuming content the same way they always have
7. DON’T blindly restrict your ad placements
8. DON’T share anything insensitive or that could induce panic
Be sure to click here and link to the full blog post: https://theblog.adobe.com/the-dos-and-donts-of-advertising-during-covid-19/
“The most powerful element in advertising is the truth.” – Bill BernbachTruth
“Great content is the best sales tool in the world” – Marcus SheridanGreat Content
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. RichardsCreativity + Strategy
Advertising agency Clark Marketing Solutions earned two 2018 Communicator Awards of Distinction from the Academy of Interactive and Visual Arts, for jingle production and original music production. The agency’s award entry was an original jingle and music bed produced for their client Lake Elsinore Ford.
This is the eighth Communicator Award that Clark Marketing Solutions has earned since 2011, including awards earned for audio production, jingle production, and video production/use of graphics. Previous wins included awards for jingles developed on behalf of Nelson Honda in El Monte, CA, and Diamond Valley Honda in Hemet, CA. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
“It’s great to have our agency’s commitment to top-level creative recognized this way,” said Neal Clark, owner and operator of Clark Marketing Solutions. “We’re honored to have earned these awards, especially considering the distinguished and accomplished panel of judges reviewing all the entries.”
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.
Clark Marketing Solutions is an award-winning, full-service advertising agency based in San Diego County, CA. The agency offers the service and attention of a boutique shop combined with the experience, talent, and savvy of a large national firm. Clark Marketing Solutions is an A+ rated member of the Better Business Bureau (BBB).