How to Market in a DownturnMay 29, 2020
Although strong brands can be carried for a period on the momentum of previous brand-building investments, no brand can afford to coast solely on earl...
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
Media Consumption & Advertising During COVID-19May 27, 2020
During this time of COVID-19, many businesses/advertisers may have questions about how to approach their own advertising efforts, and whether or not t...
The Dos and Don’ts of Advertising During COVID-19May 26, 2020
During this challenging time, many advertisers are seeking guidance for best practices around advertising and marketing. Here’s a great article ...
Automotive Marketing – How to Survive the Coronavirus OutbreakApril 30, 2020
Having worked with dealerships for over 20 years, Clark Marketing Solutions is always working to stay ahead of the curve, making sure that our clients...
Online Programmatic Marketing Improves Sales by Reaching Target Markets in Real-TimeJanuary 1, 2020
We have experienced an online explosion of personalized media. The old way of marketing tools like TV ads, newspaper and magazine ads have given way t...
“The most powerful element in advertising is the truth.” – Bill Bernbach
“Great content is the best sales tool in the world” – Marcus Sheridan
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards
Creativity + Strategy
So Cal Ad Agency Earns Prestigious Creative Awards From the Academy of Interactive and Visual ArtsMay 27, 2019
Advertising agency Clark Marketing Solutions earned two 2018 Communicator Awards of Distinction from the Academy of Interactive and Visual Arts, for j...