During this time of COVID-19, many businesses/advertisers may have questions about how to approach their own advertising efforts, and whether or not to advertise at all.  Here is some research from the VAB and Spectrum Cable regarding media consumption and advertising during this time:1. TV is a LifelineTV has become the centerpiece of the household, with 8 out of 10 people saying they couldn’t imagine not having a television right now…2. News, News & More NewsAlmost 50% of viewers have at least one TV always set to a news channel…3.SEE DETAILS

During this challenging time, many advertisers are seeking guidance for best practices around advertising and marketing. Here’s a great article you should check out on the Adobe Blog, written by Mary Sheehan. To summarize the article, here are the eight main points:1. DO be authentic2. DO revisit your creative often3. DO look closely at segmentation to inform new strategies and messaging4. DO assess the media channels where your customers are spending their time5. DO choose the premium options — which have more credibility with consumers6. DON’T assume your audience isSEE DETAILS </spa...