Although strong brands can be carried for a period on the momentum of previous brand-building investments, no brand can afford to coast solely on earlier efforts. Brands that are out of sight on the television screen will sooner or later be out of mind for a large percentage of consumers. – Harvard Business Review, “How to Market in a Downturn” by John Quelch and Katherine E. JoczWith the economic challenges brought on by COVID-19, many business leaders are asking themselves the poignant question: “How to market my business or organizationSEE DETAILS

During this time of COVID-19, many businesses/advertisers may have questions about how to approach their own advertising efforts, and whether or not to advertise at all.  Here is some research from the VAB and Spectrum Cable regarding media consumption and advertising during this time:1. TV is a LifelineTV has become the centerpiece of the household, with 8 out of 10 people saying they couldn’t imagine not having a television right now…2. News, News & More NewsAlmost 50% of viewers have at least one TV always set to a news channel…3.SEE DETAILS

During this challenging time, many advertisers are seeking guidance for best practices around advertising and marketing. Here’s a great article you should check out on the Adobe Blog, written by Mary Sheehan. To summarize the article, here are the eight main points:1. DO be authentic2. DO revisit your creative often3. DO look closely at segmentation to inform new strategies and messaging4. DO assess the media channels where your customers are spending their time5. DO choose the premium options — which have more credibility with consumers6. DON’T assume your audience isSEE DETAILS </spa...

Having worked with dealerships for over 20 years, Clark Marketing Solutions is always working to stay ahead of the curve, making sure that our clients have the best information possible to inform their marketing decisions.Regarding the advent of COVID-19, the current business climate feels a lot like being stranded in deep water and trying to stay afloat.  In the short term, we are all scrambling to figure out how to get through this unprecedented global challenge. Auto dealers will be running on fumes for a while. But dealership owners areSEE DETAILS